Book Designing: Do it or get it done?

October 28, 2009

As creative writers, most of us face technical problems while writing a book. It is not necessary that every writer should be expert with the technical and printing part of book publishing as well.

As the self-publishing industry is booming throughout the world, more and more writers are finding it difficult to handle the technical part of book publishing. Today there are options of selecting many printers online. Each of them has different printing specifications for book interior, cover and graphics. It becomes almost impossible for a writer to handle all the different printer specifications, irrespective of how technically apt he himself may be. Yes, there are exceptions, but is it worth it?

A 300-page book takes many months to write. After publishing the book, a self-publisher also has to deal with its most important feature – marketing and promotion. Formatting and designing a book takes another two months for a newbie, including several iterations and proofs. Even for a professional designer, it’s a painful job. This is the reason major publishing houses charge thousands of dollars for just formatting and designing books and covers; and yes, they are good, if you have that amount of money in your pocket.

The majority of self-publishers cannot afford so much. Most of them try designing themselves: some succeed, but many give up, completely frustrated. Usually, the online printer rejects their files.

Then there are a few smart ones who look for help outside.

Where?

If your body is not functioning properly, where do you go?

To a Doctor.

When as a patient you visit a doctor, how do you determine that the doctor is the finest?

I remember when I was a kid, my family went to a friend’s family doctor, as my father was having pain near his stomach.

The doctor checked my father’s mouth, counted his pulse, poked and prodded his abdomen, and came back to his desk. He told us that my father had a kidney stone.

We were shocked and startled. How could he know that, just by reading my father’s pulse and touching his stomach?

After a few days, the various tests were done. They verified his assumptions – or should I say his confident conclusion.

This doctor was not very well-known. He didn’t believed in talking much, was always very busy, and never chit-chatted.

Irrespective of that, his clients used to come to him, repeatedly. That showed why he was considered one of the finest doctors. His experience and his techniques were beyond our imagination; but they helped to identify the problem in minutes, and he did it all in a very calm manner.

So if you are having a problem with your book, where will you go? Yes, to a Book Doctor, who deals with such cases every day. You want someone who is so experienced that just by listening to your woes, he will understand exactly where the problem lies.

You need someone who will format and design your book with a professional touch, without wasting his and your time. Time, at the end, is the most important thing in this world.

He will not make you go round and round till you are completely frustrated. He will guide you, help you, and soon your book will be ready for printing. By some unknown magic, this time, the printer will not reject your file.

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No, I am not going to promote my site to you, I do not believe in blatant marketing. I am not going to ask you to come to me with your book problem. I believe in destiny: if you are meant to, you will come. I am not even going to give a link here. I am that confident of my services. If you are reading this blog, you are already frustrated with your book designing. Maybe your printer keeps rejecting your book. Perhaps you are going to publish your own book, and are right now just testing the waters.

The book is yours, the choice is yours, and you have to decide who is the finest, who can actually help you get your book published without delays.

My only suggestion is Be Smart.

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Sunny Kapoor (Wicked Sunny)
Owner & Senior Designer
www.publishinggurus.com
Personal Site : www.wickedsunny.com

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